BSS Group, a leading Broadcast and Professional AV system integrator in the Middle East and Africa, has officially introduced NETGEAR Professional AV (Pro AV) solutions to the Egyptian market through its distribution division, BSS Distribution.
This launch marks a significant milestone in expanding NETGEAR’s Pro AV footprint in Egypt and North Africa, while reinforcing BSS Group’s position as a key technology enabler for broadcast, professional AV, and enterprise networking solutions across the region. You can read NETGEAR’s official announcement about the launch in Egypt here.
As the Official NETGEAR Enterprise IT & AV Line Distributor for Egypt and North Africa, BSS Distributiondelivers a comprehensive portfolio of solutions, including:
Enterprise and SMB IT network infrastructure
Corporate and commercial AV-over-IP systems
Surveillance and security networking
Large-scale broadcast and professional AV system integration projects
The Cairo launch event brought together system integrators, resellers, and AV professionals to explore NETGEAR’s latest Pro AV innovations, including:
NETGEAR AV Line M4250 and M4300 switches
NETGEAR ENGAGE™ platform for centralized configuration, monitoring, and multi-site AV network management
These solutions are designed to simplify IP-based AV workflows, enhance reliability, and support scalable AV-over-IP deployments.
“Our mission at BSS Group is to bridge technology and creativity across the MEA region,” said Tareq Eid, CEO of BSS Group.
“Through BSS Distribution, we’re proud to launch NETGEAR’s Pro AV solutions in Egypt—empowering integrators and enterprises with reliable, scalable, and future-ready network infrastructure.”
Backed by local technical support, pre-sales consultation, and certified training programs, BSS Distributionensures that partners and customers across Egypt and North Africa have access to both the products and expertiserequired to deploy NETGEAR’s advanced networking solutions effectively.
All NETGEAR Pro AV products are now available through BSS Distribution, supported by reliable logistics, warranty coverage, and after-sales service delivered directly through BSS’s regional offices.
BSS Distribution’s partnership with NETGEAR extends beyond Egypt to include Morocco, Tunisia, and Algeria, reinforcing BSS Group’s role as a strategic bridge between global technology brands and regional markets.
With more than 25 years of experience in broadcast and professional AV system integration, BSS Group continues to drive the convergence of IT and AV technologies across the Middle East and Africa.
“We’re thrilled to partner with BSS Group to bring NETGEAR’s Professional AV solutions to Egypt and North Africa,” said Annamalai Ar., Country Manager – NETGEAR Enterprise, Middle East & Africa.
“With BSS Group’s strong market expertise and technical capabilities, we’re confident this partnership will accelerate innovation and connectivity across the region.”
BSS Group is a regional leader in Broadcast and Professional AV system integration, delivering end-to-end solutions for studios, OB vans, live production, transmission, and corporate AV environments. Through its distribution arm, BSS Distribution, the group represents leading global brands including NETGEAR, RØDE, Canon, and more—providing advanced professional solutions backed by strong local expertise across the Middle East and Africa.
Founded in 1996 and headquartered in the USA, NETGEAR® (NASDAQ: NTGR) is a global leader in innovative networking technologies for businesses, service providers, and consumers. NETGEAR delivers award-winning, high-performance networking solutions—including switches, routers, access points, software platforms, and AV-over-IP technologies—designed to power secure and reliable connectivity worldwide.
